Terms of Service

Last updated 27 July 2026

Draft for review. These terms were prepared from the Launch Pad partner pack and the service as built. They have not been reviewed by a solicitor. Please have them checked, and settle the points marked below, before relying on them.

1. Who these terms are between

Launch Pad is a paid advertising service provided by The Experts Group (“we”, “us”) to agents and staff within the group (“you”). By signing up you agree to these terms.

Needs a decision: the exact contracting entity and company number. Your Stripe account is registered to The Property Experts INTL Ltd, which may or may not be the entity that should contract for this service across all seven businesses. Also needs a registered address and a contact address for notices.

2. What the service is

We build, publish and manage paid social advertising campaigns on your behalf, and provide a private dashboard where the resulting enquiries (“leads”) appear. Every package includes:

Ad creative and copy, produced by us — no brief needed from you.
Monthly review and adjustment of the campaign.
Your own dashboard showing spend, reach, engagement and leads.
Lead nurture — we stay in contact with leads on your behalf.

Campaigns currently run on Meta (Facebook and Instagram). LinkedIn is planned but is not part of the service until we tell you it is live.

3. What we do not promise

We do not guarantee any particular number of leads, any cost per lead, or that leads will convert into instructions, sales or fees. Advertising results depend on your area, your market, your own follow-up and factors outside our control, including the advertising platforms’ own decisions.

Any figures we publish from previous campaigns — including the results of our three-month trial — are a record of what happened in that campaign. They are not a forecast, a target or a promise of what your campaign will achieve.

4. Fees

Your monthly cost is made up of two parts, shown separately on every invoice:

A management fee of £100 per month, the same on every package.
Your chosen advertising spend, which is passed to the advertising platform: Starter at £5/day (approximately £150/month); Growth at £10/day (approximately £300/month); Accelerate at £15/day (approximately £450/month).

Monthly ad spend figures are approximate because they depend on the number of days in the month and on how the platform paces delivery. Fees are billed monthly in advance by card through Stripe, our payment provider. We do not see or store your card details.

Needs a decision: whether the stated prices include or exclude VAT, and whether ad spend is passed through at cost or marked up. The site currently states neither.

5. Minimum term and cancellation

Your subscription has a minimum term of three months, beginning on the date of your first payment. This is because campaigns need time to gather data and settle before their performance is meaningful.

After the minimum term your subscription continues on a rolling monthly basis. You can cancel at any point from then on, in your profile. When you cancel, your campaign continues to the end of the month you have already paid for and then stops. We do not refund part-months.

You can change package at any renewal. Changes take effect from your next billing date rather than immediately.

6. What we need from you

Accurate details about you, your business and the area you cover.
Any approvals or access we reasonably need in order to run your campaign.
That you follow up the leads we deliver. Leads go cold quickly, and nurture is not a substitute for you contacting them.
That you handle the personal data of leads lawfully — see our Privacy Policy.

7. Suspension and non-payment

If a payment fails, Stripe will retry it. We may pause your campaign and your access to the dashboard if payment remains outstanding. We may also suspend or end the service if the way an account is being used risks breaching an advertising platform’s rules or the law.

8. Your data and leads

Leads generated for you, and the contact details within them, are available to you through the dashboard and can be pushed to your CRM. How we handle personal data is set out in our Privacy Policy.

Needs a decision: what happens to lead data when an account closes — how long it is retained, and whether the agent can export it first. The product does not currently define this.

9. Liability

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited.

Needs a solicitor: the liability cap and the exclusion of indirect loss. A sensible starting point is capping liability at the fees paid in the preceding twelve months, but this should not be adopted without advice.

10. Changes to these terms

We may update these terms. If a change materially affects you we will tell you before it takes effect, and you may cancel at your next renewal if you do not accept it.

11. Governing law

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

Needs a decision: confirm this is right for all seven businesses, and add the contact address for formal notices and complaints.